Facing stringent new tobacco regulations in key markets like Europe and China, a global CPG manufacturing leader partnered with ITC Infotech to implement a scalable, compliant track-and-trace solution across its $35 billion supply chain. The initiative aimed to enhance traceability, ensure regulatory compliance, and reduce operational costs by up to $8 million annually. Given the complexity and global scale—spanning 70+ warehouses and 30+ manufacturing sites—ITC Infotech selected SAP Advanced Track and Trace for Pharmaceuticals (SAP ATTP) as a foundational platform. Extensively customized for the CPG industry, the solution integrated with existing ME, MOM, and warehouse systems, enabling end-to-end visibility and modernization.
