CPG 2.0: Make Our Industry DNA Your Game Changer
In today’s dynamic consumer landscape, CPG executives face unprecedented pressure to enhance agility, visibility, and relevance at every touchpoint. Leading brands partner with us to turn digital investments into measurable gains—accelerated product launches, faster demand sensing, delightful consumer experiences, seamless omnichannel commerce, sharper product development strategies, connected manufacturing, and enhanced supply chain resilience.
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Our origins as ITC Ltd—a leading diversified conglomerate focused on CPG—gives us the domain DNA, enabling us to deliver large-scale projects across the entire value chain. Our extensive global CPG footprint and deep investments in Agentic and Generative AI-based industry solutions and accelerators enable us to build strong business outcome-driven digital solutions. Clients benefit from our practical understanding of CPG challenges, harnessing automation, analytics, and integrated platforms to streamline their operations from R&D to retail shelf. Our experience in identifying and developing relevant use cases for modern and responsive supply chains sets industry benchmarks. What your business gets is improved visibility, lower costs, higher service levels, and greater flexibility to adapt to changing market signals.
Solutions
Build capabilities that win the consumer war.
Consumer Connect & Consumer Intimacy Solutions
Develop a consumer intimacy solution that leverages Generative AI, Machine Learning, and the latest business models to directly reach customers and drive growth.
Digital Farming Platform
Connect with farmers via digital platforms to boost sustainable yields and grow agribusiness income.
Intelligent Planning & Execution
Optimize trade spends by leveraging Agentic AI-driven planning and seamless execution, linking strategy to pricing, promotions, distribution, and real-time retail performance.
Field Force Enablement
Equip field teams with real-time data and insights to drive smarter, faster sales decisions in CPG.
Integrated Trade Promotion Management
Boost trade promotion ROI by leveraging our advanced analytics suite coupled with Agentic AI-driven capabilities for smarter, more efficient CPG initiatives.
New Product Innovation & Development
Innovate and develop new products faster, through Generative AI and Machine Learning-enabled workflows based on emerging consumer requirements.
Retail CPG Collaboration
Drive shelf-focused collaboration with retailers to ensure products reach consumers via optimal channels.
Sales & Operations Planning (S&OP)
Streamline S&OP to improve demand forecasting, close demand-supply gaps, reduce inventory buildup, and optimize production capacity.
Strategic Supply Chain Network Design
Optimize supply chain networks using advanced analytics and Agentic AI-powered apps to reduce costs, gain sourcing insights, mitigate risks, and enhance CPG profitability.
Digital Supply Chain Command Centre
Power supply chains with robust data and intelligent analytics leveraging Agentic AI and Machine Learning to drive profitability, smarter planning, and operational excellence.
Connected Manufacturing
Digitize and transform manufacturing with IoT, analytics, and automation to boost operational efficiency and workforce productivity.
Services
Gain capabilities to capture lasting consumer loyalty.
Why ITC Infotech
Sandeep Kumar
Sr. VP & Head of Global Consulting
“CPG industry, across the globe, is undergoing sweeping changes due to multiple factors – rising digital maturity, AI enablement, evolving consumer preferences, restrictions of spending budget – to name a few, thereby forcing CPG firms redefine their strategic intent and adopt innovative approach in delighting customers. Our mission is to enable the delivery of business outcome focussed solutions for our CPG clients helping them keep abreast of the industry dynamics. Our large CPG client base coupled with the CPG heritage of the ITC group has empowered us with deep knowledge of CPG operations across the entire value chain. Our CPG solutions are enabled by domain led consulting, proven technology skills, pre-built industry accelerators and templates and an eco-system of valued partners and alliances for systematic planning and accelerated implementation.”
Insights
Partners
FAQs
1. How do digital solutions for CPG accelerate product launches and enhance consumer engagement?
Digital solutions leverage AI-driven insights and automation to shorten development cycles, predict consumer needs, and enable personalized omnichannel experiences, directly impacting speed-to-market and brand loyalty. Some of our clients have managed to launch products 1.5–2 times faster than before with their advanced digital capabilities.
2. What are the business benefits of connected manufacturing and Industry 4.0 integration?
Connected manufacturing enhances operational efficiency, minimizes downtime, and improves quality control through the integration of IoT, robotics, and data analytics. Our experience shows that Industry 4.0 adoption can boost productivity by up to 15–20%.
3. How can integrated trade promotion management increase marketing ROI for CPG firms?
Advanced analytics and machine learning optimize promotional investments by identifying the most effective offers, channels, and timing. We believe that effective trade promotion analytics can produce a 5–10% uplift in promotional ROI.
