Client:
The client is one of the largest banks in Central & Eastern Europe.
Business Challenge:
Low digital adoption of the online platform among the bank’s client base due to the predominance of physical processes, which was time-consuming. Limited products sold online led to a decline in market share and mainframe-based legacy systems limited full-fledged digital enablement across all business lines. The same platform served the home countries and multiple other brands across many central & eastern countries, which meant that a standardized solution needed to be built in the least invasive manner.
Benefits Achieved:
To digitalize their existing sales operations the customer chose ITC Infotech to help:
- Increased digital adoption – 40% increase in digital transactions over a period of 18 months
- Increased monetization of digital traffic – 17% increase in products sold online
- Faster Time to Market & Increase in digital sales coverage 15+ products live in 2 years
- Improved cross sell/up sell
- Superior Retail Banking Customer Experience (Mobile/iPad/Desktop)
