Executive Summary
The client partnered with our team to build a secure, scalable cloud-native Track and Trace Digital Authentication System to prevent counterfeit infiltration and strengthen consumer trust. The solution enabled real-time authentication, UID traceability, multilingual WhatsApp certificate access, and automated quality validation across 37 factories, 156 products, and 1,028 SKUs.
Business Challenge
- Develop Digital Unique Identification code system for consumer and user authentication to combat the issue of counterfeit products in market.
- Counterfeit food products harm consumer health
- Fake products cause revenue loss
- Brand trust and reputation get damaged
- Overly complicated for consumers and shopfloor staff
- Causing production delays
- Reducing overall productivity
Business Challenge
- Develop Digital Unique Identification code system for consumer and user authentication to combat the issue of counterfeit products in market.
- Counterfeit food products harm consumer health
- Fake products cause revenue loss
- Brand trust and reputation get damaged
- Overly complicated for consumers and shopfloor staff
- Causing production delays
- Reducing overall productivity
Our Solution
- Secure Digital Identification System for Consumers to easily verify product authenticity and quality and to set up of Consumer Engagement channels
- WhatsApp BOT Builder to handle queries for organic quality certificates and to support multiple languages for better accessibility
- Integration of Digital Identification Code into packaging to enable consumer access to a product quality PDF certificate via WhatsApp
- Implementation of Secure End-to-End Data Channel to process consumer data efficiently and store data securely for extended durations
Key Results and Benefits
- Deployment of 30 Additional Plants:
– Timeline reduced from 6 months to 1 month due to vendor issues.
– Team reorganized and completed all deployments within the revised deadline. - Organic REST API and WhatsApp Chatbot
– Overcame third-party API delays and built a WhatsApp chatbot for easy certificate retrieval.
- Manual UID Data Recovery
– Restored missing UID data caused by printer errors, ensuring no loss of product information. - Process Log Automation
– Created a dedicated Process Log folder for automated log management, improving visibility, and control at the plant level.
About ITC Infotech
ITC Infotech is a leading global technology services and solutions provider, led by Business and Technology Consulting. ITC Infotech provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. ITC Infotech is a wholly owned subsidiary of ITC Ltd., a 100-plus-year-old diversified conglomerate with businesses spanning Hotels, Consumer Goods, Paperboards & Packaging, Agri Business, and Information Technology. ITC Ltd. has been in the hospitality business for over 4 decades. It has over 100 properties across 70+ destinations. The hospitality practice at ITC Infotech is 800+ people strong and most have experience in the hospitality domain leading to a high-quality IT service experience for its hospitality customers.
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