Hospitality Without the Heavy Lifting
The hospitality industry is confronting new economics—escalating labor costs, pressure to scale profitably, and demand for seamless guest experiences. Incremental fixes no longer suffice. What’s needed is a shift to a model that unites technology, processes, and intelligence as the foundation for growth. At ITC Infotech, we help hotel brands re-architect operations into a scalable, orchestrated system that is the next-best thing to a hospitality OS.
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ERP rollouts are standardized with compliance built in. PMS, POS, and CRS are modernized through platform-led integration to speed go-lives and cut defects. Unified guest data and advanced analytics enable personalized, next-best actions. Automation spanning RPA, GenAI, and conversational care streamlines operations in finance, F&B, HR, and IT. And with SRE-led reliability and zero-trust architectures, we deliver speed, resilience, and the freedom to scale confidently.
Solutions
With our TaaSH transformation framework (Technology as a Service for Hospitality), hotel brands operate more efficiently, adapt more quickly, and scale with confidence.
Reimagining Hotel Operations with AI at Scale
Orchestrate AI-led automation to simplify processes, reduce costs, and enhance both employee productivity and guest satisfaction.
AI-Driven B2B & MICE Sales
Boost sales executive performance with an AI sales agent that delivers intelligent nudges, accelerates follow-ups, and lifts conversion rates by up to 15%.
Accelerated Hotel Onboarding into Digital Ecosystems
Automate provisioning and configuration to streamline property onboarding, cutting effort and reducing timelines by up to 60%.
Seamless PMS Cloud Migrations
Deploy a centralized migration accelerator that shortens deployment time by 30% or more and supports rapid multi-property scale-up.
Unified Hospitality Data Model
Leverage a purpose-built, cloud-native data foundation to accelerate analytics and unlock prebuilt models across operational and guest experience scenarios.
Services
Core System Applications
Design, develop, integrate, and test PMS, POS, and CRS through a platform-driven approach that maintains core operations. Accelerate go-lives and reduce defects with living-lab playbooks, migration factory, and IQStudio test packs, while OmniFabrik links hospitality KPIs to IT incidents for seamless, always-on performance.
ERP Rollouts & Support
Establish standardized processes for finance, procurement, HR, and payroll with strong controls and compliance across multiple countries using a shared service model. Cut down on time-to-close and audit efforts with proven templates and data governance, reducing the total cost of ownership as you expand operations across properties.
CX, Data, & Analytics
Unify data into a Single View of Guests (SVoG) and turn insights into next-best actions that enhance guest experiences. Implement AI through a hospitality data model that emphasizes privacy-by-design and real-time dashboards, producing measurable impacts on RevPAR, repeat stays, and NPS.
Digital Services
Automate finance, F&B, HR, and IT processes using intelligent technologies such as RPA, GenAI, Agentic AI, and NLP. Coordinate end-to-end workflows with K-Fabrik and utilize Digital Helpdesk capabilities to improve AHT, SLA, and FCR, allowing teams to focus on elevating guest experiences.
Infrastructure & Cloud Services
Modernize and secure IT estates with SRE-led reliability, zero-trust design, and multilingual 24/7 support. Achieve resilience through full-stack observability, network modernization, and cloud cost optimization—ensuring mission-critical applications stay fast, compliant, and cost-effective.
Core Propositions
Cloud Modernization
- Accelerate migration to secure and scalable platforms
- Reduced downtime
- Optimized TCO
Al-Powered Operational Efficiency
- Leverage intelligent automation and predictive analytics
- Reduced labor costs
- Enhanced accuracy
- Streamlined back-office processes
End-to-End Orchestration
- Integrate distribution, operations, and guest services into a seamless and unified workflow
- Deliver frictionless experiences
Hyper-Personalized Guest Journeys
- Provide context-aware recommendations and services at every touchpoint
- Enhance loyalty
- Boosting revenue through ancillary revenue and up-sell/cross-sell
Accelerators & Tools
Progress quickly and confidently to set new benchmarks in hospitality.
Risk Assessment Framework
Assess your current PMS estate and develop a practical roadmap for cloud adoption using a structured, risk-based approach.
Product Assessment Framework
Evaluate and select the best-fit cloud product (PMS, POS, etc.) using a decision framework for an objective fit–gap analysis and clear implementation guidance.
Integration Accelerator
Accelerate interface design and reduce discovery effort with our curated reference of typical PMS integrations and the corresponding APIs.
Test Accelerators
Jump-start regression testing while improving coverage and consistency with pre-built test scenario libraries for PMS, CRS, POS, and PMS–CRS integrations.
Migration Accelerators
Utilize tools and scripts to extract data from Opera PMS and Opera S&C, and migrate master data, as well as future reservations, profiles, and event data, to Opera Cloud PMS and OSEM.
Program Accelerators (ElitTracker)
Enable scheduling, communication, and governance for large global deployments, providing hourly migration updates and real-time status dashboards with a rollout orchestration tool.
Automated Patching Accelerator
Reduce downtime, risk, and operational effort on-premises Opera PMS environments, leveraging automation to apply patches reliably and at scale.
Differentiators
Blending deep hospitality domain mastery, cutting-edge technology expertise, and our ITC Hotels Living Lab, we deliver business outcomes that position us as the industry’s trusted partner.
Hospitality DNA + Living Lab
- ITC Hotels’ heritage and field-tested playbooks
- Deep hands-on expertise across Oracle Hospitality and Amadeus products
Platform-led Solution (TaaSH) for Run & Change Operations
- Omni-Fabrik (business–IT observability)
- K-Fabrik (GenAI and Agentic workflows)
- IQStudio (AI-led test design and execution)
- Change solutions that improve productivity and time to production
Proven Outcomes at Scale
- Decade-long client partnerships
- Property onboarding up to 60% faster
- PMS migrations to cloud up to 30% faster
- Cost reductions up to 30%
Key IP and Assets
Our solutions also cover the PMS cloud transformation value chain
Prepare for Change: Risk Assessment Framework identifying a business case for change from an on-premises system to a PMS on cloud
Design the Change: Product Assessment Framework for the selection of PMS/S&C cloud platform
Implement the Change : Accelerators for integration, testing, migration, and program
Security and Compliance : Automated patching to address vulnerabilities and regulatory requirements
Support: Integrated ServiceNow tool, automated (RPA) service requests, and Generative AI for next-generation service desk
Why ITC Infotech
Sandeep Kumar
Sr. VP & Head of Global Consulting
“At ITC Infotech, we believe the future of hospitality will be shaped by how hotels elevate “Moments of Truth” — those defining guest interactions that build loyalty and perception. With evolving expectations, generational shifts, and rapid digital adoption, our TaaSH (Technology as a Service for Hospitality) Framework offers a strategic path forward: modernizing hotel platforms, enabling a platform-centric foundation, and infusing intelligence through Agentic AI to solve today’s challenges and prepare for tomorrow. Backed by 25 years of ITC heritage and global hospitality partnerships, we bring deep domain insight and innovation to help clients lead in an experience-driven world. This is purposeful technology — empowering teams to serve better, adapt faster, and deliver exceptional guest experiences with a partner who truly understands hospitality.”
Insights
Partners
FAQs
1. How is AI reshaping hotel operations beyond basic automation?
AI in hospitality has moved from automating repetitive tasks to forecasting demand, personalizing experiences, and orchestrating workflows at scale. Our extensive industry experience shows that AI-driven personalization can increase repeat business and our AI-driven sales agent, for example, can lift conversion rates by up to 15%.
2. Why is cloud migration critical for hospitality systems like PMS, POS, and CRS?
Cloud platforms reduce downtime, lower operational costs, and enable real-time data visibility across properties. This agility is essential, and leading hotels worldwide are now focusing on cloud-first strategies for scalability and security.
3. What role does data integration play in creating value for hotel brands?
A unified data model integrates finance, F&B, HR, and guest behavior, facilitating predictive insights. This allows guest data to be used for revenue uplifts through cross-selling and upselling opportunities.
